You don’t really know Kobe.

Another thing to consider about Kobe’s death, people are mourning his loss because of their relationship with his basketball games, interviews, and written articles.

Why is this important?

People don’t have a relationship with Kobe the man/human.

People have a relationship with what they believe he represents.

Why is this important?

People in your life do not have a relationship with you the individual/human.

People have a relationship with what they believe you represent.

People have a connection with your personal brand.

Hopefully, this will allow you to see why social media is a version of the real world. Right now, we’re digesting content from individuals we don’t know, have never seen, but connect with what we believe they represent.

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