If you go outside the Pivot: Shift Ahead Facebook group, you may have friends and colleagues who are optimistic about the real estate market’s ability to weather every storm imaginable.
Even in my post today about positive attributes that accompany a shifting market, Jason Strain, bought up a similar point.
Here is his comment:
“Have we even really seen a shift yet? I’m in the suburbs of Nashville, and we haven’t seen any change in home prices yet.”
There are a couple of reasons why we can’t wait until the market shows signs of a shift to start preparing for the Shift.
1. What you do today will be felt 90 days from now.
First, we have to agree on this law. The leads I generate today will produce income three to six months from now.
Once we can agree on this principle, then it’s easier to see that you’ll be 3-months behind the Shift once the market shows any signs. If professionals are having a conversation about the market, and we’re the experts, how long will it take for consumers to put the pieces together?
2. The first Shift happens in your mind.
Humans are simple creatures. The picture attached to this post is the easiest way to understand the way they process information.
This concept is taught in BOLD and called PTFAR. The idea was invented or attributed to T. Harv Eker through the following quote:
“Your programming leads to your thoughts; your thoughts lead to your feelings; your feelings lead to your actions; your actions leads to your results. Therefore, just as is done with a personal computer, by changing your programming, you take the first essential step to changing your results.”
Your market may not be showing signs of a shift; the consumers are already being programmed. We won’t know until later if that programming is positive or negative.
If your results don’t show up for 90 days, how long do you think it’ll take for consumers’ results to show up?
3. Prepare now to thrive later
Let’s assume that the Shift doesn’t happen. Here are James Shaw and Jay Papasan recommending as a necessary course of action.
- Decrease business and personal expenses
- Increase hours spent generating leads to:
- Increase the number of listing appointments held
- Increase the number of listings taken
- Increase the frequency in which you communicate with your database
Even if the Shift doesn’t happen, what would happen to your business if you executed these three items?
You’ll probably do more business.
The Way You See The Problem is the problem
In closing, the Shift is giving us a reason to implement habits that will slingshot us to our business goals. What’s worse, thinking that there’s no shift while running your business the same way, or preparing for the Shift by following James and Jay’s three-step action plan?
Side note: At the time this post was written, we had 48,789 people in the Pivot: Shift Ahead Facebook group. Do your real estate and business friends a favor by inviting them to this Facebook group. Between the daily morning call with James and a host of webinars from KWRI, this group could be the difference between getting another job or thriving your industry of choice.